About Us
JETVISORY:
Built for the Buyer
The private aviation landscape is full of options, each with compelling offerings, but often with competing priorities. In a space where most firms are positioning a product, objective guidance can be hard to find.
JETVISORY fills that gap.
We’re an independent aviation advisory firm, built to provide private flyers, fiduciaries, and investors with strategic insight, unbiased analysis, and support that’s aligned solely with your goals.
With two decades of real-world experience across charter, ownership, and advisory roles, we help clients navigate complexity and make confident, high-impact decisions rooted in what works best for them.
No sales pitch. No agenda. Just smart, strategic aviation guidance.
About the Team
Jon Reed - Founder & Principal
Jon is a private aviation executive and strategic advisor with two decades of hands-on experience across every major segment of the industry including charter, jet cards, memberships, fractional ownership, aircraft management, and aviation investment.
A lifelong aviation enthusiast, Jon began his career with Marquis Jet and NetJets in the mid-2000s, gaining early exposure to brands that redefined how private aviation was accessed and experienced.
In 2013, he rejoined former colleagues as a Co-Founder at Wheels Up, where he helped launch the industry’s first subscription-based model. Jon helped lead commercial initiatives across sales, client retention, and product development, and played a key role in seven acquisitions that helped shape the company’s long-term strategy and market position. During his 10-year tenure, Wheels Up grew to over 12,000 members generating over $1.5B in annual revenue.
More recently, Jon served as Chief Sales Officer for an integrated aviation services platform, leading commercial transformation across four business units with a focus on scalable growth through new business acquisition, client retention, and product development.
Always a champion of client centricity and a low-ego approach to business, Jon founded Jetvisory to provide truly independent aviation strategy to private flyers, wealth managers, and aviation investors. As a subject matter expert and trusted partner, he brings clarity, structure, and objectivity to an industry increasingly saturated with providers competing for market share.
A Boston native, Jon is a proud Double Eagle, having attended Boston College High School and Boston College. He and his family currently reside in New York City.
Start the Conversation
If you’re interested in working with JETVISORY or simply want to explore whether we’re the right partner—we invite you to get in touch. Every conversation is confidential and no-pressure.